Inspired by the teachings of William Morris, and repulsed by the designs and methods of commercial cabinet makers, three London architects moved to the countryside in 1893 to put their ideals into practice. Through a reinvigoration and reinterpretation of vernacular crafts and traditions, Ernest Gimson and the brothers Sidney and Ernest Barnsley founded what is now known as the Cotswold School. Their furniture is instantly recognisable yet sits within an established English idiom. Items by them are costly and rare, and arguably their greatest achievement was in influencing skilled cabinet makers who founded small workshops in the Cotswolds and further afield, as well as inspiring the young Ambrose Heal.
Gordon Russell in Broadway, Stanley Webb Davies in Cumbria, both Stanley's son Edward and Arthur Romney Green in Hampshire and Robin Nance in St Ives are a handful of such men out of many. The best developed their own style within the established tradition.